Paid Advertising Specialist

• Meeting with clients to determine their goals and budget.
• Advising clients and other stakeholders on costs, expectations, outcomes, and processes.
• Brainstorming ideas for marketing campaigns and paid advertising.
• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers.
• Creating and managing search engine marketing campaigns.
• Monitoring and analyzing web analytics and campaign performance.
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles.
• Identifying and presenting new avenues of paid advertising to clients.
• Utilizing demand-side RTP platforms to promote adverts and campaigns.
• Ensuring a positive ROI on client spending and PPC ad campaigning.

• A bachelor’s degree in marketing, information technology, or digital marketing.
• Certification as a PPC specialist or paid search specialist is beneficial.
• At least four years experience as a paid search marketer or in the paid search space.
• A thorough working knowledge of demand-side platforms.
• A detailed understanding of practically applying PPC marketing principles.
• Data and web metrics analytical skills.
• Collaborative mindset and a team player.
• Passionate about marketing and search marketing.
• Driven to achieve results and make an impact.

The Offshore Paid Advertising Specialist role is instrumental in driving traffic, generating leads, and achieving marketing goals through paid advertising campaigns. It contributes to the growth of online presence, customer engagement, and brand recognition.

• Access to Great Paid Advertising Specialist

Offshoring provides access to a global talent pool with diverse industry expertise. Offshore specialists bring different perspectives and insights to paid advertising strategies, helping businesses reach a wider and more diverse audience.

• Cost Saving

Offshore Paid Advertising Specialists are often available at a lower labor cost compared to onshore counterparts. This results in significant cost savings for businesses, allowing them to allocate their advertising budget more effectively and achieve a better return on investment (ROI).

• Business Success

Offshore specialists often possess expertise in various paid advertising platforms, including Google Ads, social media advertising, and display networks. This expertise is essential for creating and managing effective campaigns

• Specialized Skills

Offshore specialists are skilled in analyzing the performance of paid advertising campaigns, making data-driven decisions to optimize ad creatives, bidding strategies, and budget allocation.