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Responsibilities include:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skills and Qualifications:

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

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    Benefits of Offshoring

    The Offshore SEO Specialist role is pivotal in improving online visibility, increasing organic traffic, and enhancing search engine rankings. It contributes to the growth of online presence, brand recognition, and digital marketing effectiveness.
    • Access to Great SEO Specialist
    Offshoring provides access to a global talent pool with diverse industry expertise. Offshore specialists bring a wealth of knowledge in SEO best practices and techniques, offering fresh perspectives and insights that can improve search engine performance.
    • Cost Saving
     Offshore SEO Specialists are often available at a lower labor cost compared to onshore counterparts, resulting in significant cost savings for businesses. This cost efficiency is particularly valuable for organizations seeking to enhance their online presence within budget constraints.
    • Business Success
    Offshore SEO Specialists provide a comprehensive approach to SEO, covering keyword research, on-page optimization, off-page strategies, technical SEO, and regular performance monitoring.
    • Specialized Skills
    Offshore specialists often possess technical proficiency in SEO tools and techniques, including keyword research, on-page and off-page optimization, and analytics. This expertise contributes to better search engine rankings and online visibility.

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    Case Study

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